Zoë Applebaum 



Zoë’s passion for makeup started at a very young age - she posted her first Instagram video on @makeupslay.zoe in 2017 and has not stopped posting since! As an aspiring makeup artist, Zoë is all about perfecting her artistry by chronicling her everyday makeup looks through video tutorials.

Just over a year since starting her Instagram account, Zoë surpassed 1 million followers and had several viral Instagram videos. She has participated in major partnerships with brands such as MAC Cosmetics, ColourPop and Sand and Sky, as well as is signed to a monthly campaign with BoxyCharm!

Zoë’s dedicated fanbase loves following her journey with makeup as she experiments with new products, creates unique looks and navigates beauty trends.


selection of services

Make Up Tutorial

 Social Take Overs

Brand Ambassador


Event Appearances & Hosting


Sponsored & Editorial Posts

Capsule Collection

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